Terms of Service

DRAFT — not legally binding. Pending review by counsel and an effective date. Bracketed [COUNSEL] notes mark decisions a lawyer must make.

These Terms of Service ("Terms") govern your access to and use of Wordhelm (the "Service"), operated by [COUNSEL: legal entity name] ("Wordhelm", "we", "us"). By creating an account or using the Service, you agree to these Terms. If you do not agree, do not use the Service.

1. The Service

Wordhelm is an SEO automation tool. It researches keywords, generates draft articles using automated and artificial-intelligence systems, and — at your direction — publishes them to content platforms you connect (such as WordPress, Shopify, or a webhook). It can also display performance data from Google Search Console properties you authorize.

2. Eligibility & accounts

You must be at least 18 and able to form a binding contract. You are responsible for your account, for keeping your credentials secure, and for all activity under your account. Provide accurate information and keep it current.

3. Connected accounts & third-party services

To function, the Service connects to services you authorize — your website, your CMS or publishing endpoint, Google Search Console, and our payment processor. You represent that you have the right to connect those accounts and to grant the access requested. Your use of third-party services remains subject to their own terms, and we are not responsible for them.

4. AI-generated content and your responsibility

Articles and other outputs are produced by automated and AI systems and are provided as drafts for your review. AI output can be inaccurate, incomplete, biased, or may unintentionally resemble third-party material. You are solely responsible for reviewing, editing, and approving content before it is published, and for all content published to your properties — including content published while you have enabled automatic publishing, which is an optional feature you turn on at your own discretion.

By default every article begins as a draft; automatic publishing unlocks only after you have manually approved content and then explicitly enabled it. We provide review and unpublish tools, but we do not warrant that generated content is accurate, original, non-infringing, or compliant with the laws applicable to you or your audience. Ensuring published content meets those requirements is your responsibility.

5. Acceptable use

You agree not to use the Service to generate or publish content that is unlawful, infringing, defamatory, deceptive, or that violates the rights or policies of any platform you publish to. You will not misuse, reverse engineer, overload, or attempt to gain unauthorized access to the Service.

6. Fees, billing & cancellation

Paid plans are billed in advance on a recurring basis through our payment processor; usage quotas apply per plan. You can cancel at any time; cancellation stops future renewals and takes effect at the end of the current billing period. We may change pricing on prospective notice. During any beta or free-access period, fees may be waived, but the rest of these Terms still apply. [COUNSEL: refund policy — e.g., non-refundable except where required by law.]

7. Intellectual property

As between you and us, you own the content you publish and the data from your connected accounts. You grant us the limited rights needed to operate the Service for you (for example, to process your site content, generate drafts, and publish on your behalf). We own the Service, its software, and our trademarks; these Terms grant you no rights in them beyond use of the Service.

8. Disclaimers

The Service is provided "as is" and "as available", without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not guarantee any search rankings, traffic, revenue, or other results — search performance depends on many factors outside our control.

9. Limitation of liability

To the maximum extent permitted by law, we will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or goodwill. [COUNSEL: aggregate liability cap — commonly the greater of the fees paid in the 12 months before the claim, or a fixed amount.] Some jurisdictions do not allow certain limitations, so some of these may not apply to you.

10. Indemnification

You agree to indemnify and hold us harmless from claims, damages, and expenses arising from content you publish, your use of the Service, your violation of these Terms, or your infringement of any third-party right. [COUNSEL: scope and any mutual carve-outs.]

11. Termination

You may stop using the Service and delete your account at any time. We may suspend or terminate access for violation of these Terms or to protect the Service or other users. On termination your right to use the Service ends; provisions that by their nature should survive (such as disclaimers, limitation of liability, and indemnification) will survive.

12. Changes

We may modify the Service or these Terms. We will post the updated Terms with a new effective date and, where required, provide notice. Continued use after changes take effect means you accept them.

13. Governing law & disputes

[COUNSEL: governing law, venue/jurisdiction, and whether to include binding arbitration and a class-action waiver — these are jurisdiction-specific and materially affect enforceability.]

14. Contact

Questions about these Terms: legal@wordhelm.com. [COUNSEL/setup: ensure this inbox is monitored.]